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                    奧林巴斯公益十年品牌推廣

                    Olympus Public Welfare A Decade Brand Promotion

                    CSR案例

                    CSR Case

                    課題 Topic

                    借助“公益十年”主題傳播,提升奧林巴斯品牌CSR形象,傳達新品牌價值。
                    Promote the CSR image of Olympus and convey the new brand value through the theme of "Public Benefit Decade".

                    策略 Strategy

                    將十年公益亮點和成績以具有感染力的視頻和H5進行傳播,借助傳統媒體和新媒體進行整合傳播,形成SNS廣度傳播和權威媒體深度傳播。
                    Spread the highlights and achievements of public welfare in the past decade with infectious video and H5, integrated with traditional media and new media to form SNS coverage and authoritative media in depth reports.

                    周期 Cycle

                    2018.7.26-2018.9.26
                    July 26,2018 – Sept.26,2018

                    亮點 Highlight

                    1.與同期的媒體關注熱點吻合,人民網、鳳凰網、北京晚報、環球時報等權威媒體深度解讀,提升品牌關注度;
                    2.有感染力的視覺傳達創意,讓主題內容插上了社會化傳播的翅膀。
                    1. Consistent with the focus of media attention during the same period, in-depth interpretation of authoritative media such as People's Daily online, phoenix news, Beijing evening news, global times, etc. to enhance brand attention;
                    2. The influential visual communication creativity made the theme content quickly scattered among the people.

                    效果 Effect

                    1.形成廣泛的裂變傳播,影響了共計8260萬人次覆蓋。
                    2.引起社會的關注和認同,紛紛邀請入選CSR榮譽獎。
                    1. Wide and multi-dimensional spread fission spread, affecting a total of 82.6 million person-times coverage.
                    2. Attracted social attention, recognition and hoped to be invited to the CSR Honor Awards.
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