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                    德青源媒體開放日活動

                    Deqingyuan Media Open Day

                    大型公關活動案例

                    Big Events Case

                    課題 Topic

                    走進德青源生態農場,見證安全好雞蛋。
                    Visit Deqingyuan ecological farm to witness the safety of good eggs.

                    策略 Strategy

                    遵循德青源“破、立、升”公關策略中的“立”,本次活動特邀媒體深度參觀德青源生態農場,了解德青源雞蛋,建立媒體口碑,樹立德青源雞蛋即為安全雞蛋的行業標桿形象。
                    Following the public relations strategy of "break, stand, raise" , during the activity media was specially invited to visit Deqingyuan eco-farm in depth, to know more about Deqingyuan eggs, thus established understanding and reputation, consequently the image of Deqingyuan eggs became a benchmark of safe eggs in the industry.

                    周期 Cycle

                    2018.5.15-2018.5.31
                    May 15,2018 - May 31,2018

                    亮點 Highlight

                    媒體通過現場參觀德青源生態農場品牌發展歷史、生產工藝及“三無雞蛋和德青源雞蛋”對比實驗,從不同角度了解德青源雞蛋即安全雞蛋,建立良好媒體口碑。
                    Through on-site visits to Deqingyuan eco-farm's development history was discovered, production process and comparative experiment of "Polluted non-branded eggs compared with Deqingyuan eggs" made media people learned which egg is safe and healthier from different perspectives and Deqingyuan eggs obtained more positive feedback from media.

                    效果 Effect

                    CCTV7、人民網等30家媒體到場
                    傳播覆蓋12.03億人次
                    30 media such as CCTV7 and people.com.cn were presented
                    Covered 1.203 billion people
                    TG反波胆平台网址