針對大學生，圍繞5R環保核心理念，展開系列創意互動環?？破展婊顒?。 通過“5+3”矩陣式的媒體傳播，形成廣度的社交媒體傳播和深度的傳統媒體傳播，進行了360°全方位、系統化的整合深度傳播。
分為三個階段：
1.主題啟動：塑料分類
2.持續傳播：公益十年
3.主題升級：塑料回收
For college students, launched a series of creative and interactive public welfare activities for environmental protection based on the core concept of 5R environmental protection. Through "5 + 3" matrix of media communication, not only formed a wide range of social media communication, but also got a depth report via traditional media, 360 ° all-round, systematic integrated propaganda and public communication.
3 stages:
1. Theme launch: Plastic classification
2. Continuous communication: Public welfare a decade
3. Theme upgrade: Recycle of plastics
