美格國際

課題 Topic

愛普生在中國首次發布可穿戴產品線，如何既保留愛普生的品牌個性，又打造一個與以往不一樣的品牌感受？

Epson first time released the wearable product divisions in China. How to retain Epson’s brand personality and create the brand sentiment different from the past?

策略 Strategy

打造“一場與時間約會”的科技時尚潮流Party 。視覺傳達上用代表時間的圓、指針、數字等元素創意延展。媒介上邀請明星、健美冠軍，跑步達人，時尚網紅等KOL互動-體驗-分享。

Create "A date with time" Tech-Fashion Party. Visual communication creatively extended to a round shape circle, pointer, time digits and other elements to express the time atmosphere. Media invited celebrities, champion of bodybuilding, running talent, web fashion celebrity and KOL interaction to share the reality of the experience with “Time”.

周期 Cycle

2016.12.2

Dec.2,2016

亮點 Highlight

1.邀請函、時間門，甜點等無處不在時間元素
2.歌手王錚亮時間故事分享
3.多種形式和平臺的直播

1.Invitation letter, time door decoration, tea break dessert and other time elements.
2.Singer Wang Liang’s time story Sharing session.
3.Live broadcasting in various ways and platforms.

效果 Effect

1.參會媒體特別是腕表類和時尚類媒體給予高度稱贊
2.形成媒體火熱分享，傳播覆蓋人數8000+萬人次

1.Media of particular wearable watches and fashion gave a high compliment in their channels.
2.The media shared massively and covered over 8,000 plus 10,000 people.