從2015年到2016年通過愛普生創新大會的舉辦，逐漸把愛普生獨有技術、創新產品、企業愿景及全套的解決方案展示給眾人。而本次EID大會圍繞著品牌，創新產品與環保的熱點話題從三個層面布局媒體策略。精選核心媒體會前劇透，會中直播，會后熱議，形成媒體個人朋友圈，自媒體，媒體官微和官媒多層次，多角度，PC+移動端平臺的整合傳播，探索品牌背后的故事與科技實力。
From 2015 to 2016, through the holding of Epson Innovation Days conference, Epson has gradually demonstrated its unique technology, innovative products, corporate vision and complete solutions to the public. EID focuses on the hot topics of brand, innovative products and environmental protection, and lays out the media strategy on those three levels. The selected core media revealed the plan before the conference, live broadcast during the conference, and made hot discussions after the conference, created the media personal groups for friends. The format could be We media, official micro media and official media in multiple levels and viewpoints. The communication group also could integrate communication of PC+ mobile platform and could explore the story behind the brand and the technological merits.
